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Cell Phones Are Prom-Ready: DressProm.net Announces The Launch Of Its 2011 Prom Dresses Mobile Site

DressProm.net Launches Its Prom Dress Mobile Site

Greenville, SC (Vocus/PRWEB) January 19, 2011

From prom hairstyle magazines to prom fashion blogs, girls have got the head-to-toe prom resources at their fingertips – and now, on their cell phones. DressProm.net, online prom dress retailer, has announced the debut of their prom dress mobile site. The mobile site, http://m.dressprom.net, allows smartphone savvy surfers to browse and shop their collection of popular 2011 prom dresses.

DressProm.net is no stranger to having multiple web properties – together with its bridal sister site, DimitraDesigns.com, the two sites have worked in tandem to garner loyal customers as prom-going teenagers all the way to dressing them for their wedding day. The decision to add a mobile counterpart was simple and in line with Internet Retailer’s assertion that “…young consumers in particular are demanding the ability to use their mobile phones to comparison shop and get additional product information”, in “Shoppers Are Going Mobile”.

“There’s of course been so much buzz going on about mobile commerce lately, but our decision to go mobile was based on our customers – we kept hearing from visitors to our site and in our Greenville prom dresses store how nice it would be to be able to have a look at the 2011 prom dresses when they’re waiting for an appointment, hanging out between class, or showing them to friends in the cafeteria,” says Dimitra Mandala, Owner.

The traditional “Add To Cart” button is prominent on http://m.dressprom.net, but even more important is the “Click To Call” button also displayed on product pages.

“We list all the prom dress measurements on our full website, but there simply isn’t room to add them on the mobile site. We didn’t want visitors to back away, so the click to call button helps guide them through giving us a ring, chatting with us about the prom dress, and encouraging them to either come into our Greenville prom dresses store or visit the full site,” explains Mandala.

DressProm.net encourages local Greenville prom-goers to view their collection of 2011 prom dresses online, and bring their cell phone into the store to help them find the prom dress they were eyeing, as well as be able to easily show friends the prom dress they’ve chosen after shopping in the store. The mobile site is also helpful for prom-goers nationwide to research prom dresses at their convenience, and checkout or visit their full website once they’ve selected a particular dress style or collection.

About DressProm.net:

DressProm.net, together with its sister website, DimitraDesigns.com, is owned by Dimitra Mandala and located in Greenville, South Carolina. The online Greenville prom dresses and pageant dresses website prides itself on offering customers affordable prom dresses in a great selection of sizes and styles. The website features free ground shipping and specific sizing measurements for each dress. View their complete selection of 2011 Prom Dresses and read their Prom Blog for prom dress styles, prom accessories, and prom beauty tips.

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