In the night life industry of todays market place, night clubs, bars, plus even restaurants are feeling the pinch of these hard economic times as the cost of living is certainly skyrocketing. Up until now there has been a lack of business, less people are visiting their local venues and even spending less money, as well as owners are at loss of new marketing strategies to grasp what is actually left of customer loyalties as competition is actually tougher today than it was ever before, meanwhile they’re overburdened with danting daily tasks when managing their staff as well as operations with very little insight to gage their performance to improve their business.
“When it rains it pours”, but it look’s like the future is definitely looking bright.
It seem’s where2gotonite.com (http://www.where2gotonite.com) has launched the ultimate solution to these problems with their proprietary, innovative marketing and even streamlined management software platform by allowing patrons to “join guestlists” or “make Booth/Table reservations”, also known as “RSVPing” through their website then are encouraged to spread their “personal party guest link” virally so that their friends can join the guestlist under their name, who can then invite their friends, plus their friend can invite their friends, automatically. Staff policing entrance can access this specific data to track as well as monitor customers going in or out in real-time via a tablet such as an iPad or a netbook. This particular solves mundane tasks through what they call their automated “Guest Management Checklist” (also known as the “GMC”), when many moons ago it was all done by pen along with paper, empowering owners and managers to operate smoothly while “saving the planet” without the headache.
The Patrons, or “VIP Clients” are the “bread as well as butter” of their business model, because “without customers, you’re not a business” that applies particularily true with that company and any kind of business for that matter. In your typical night club scenario, a patron would go to a venue, wait in an extremely long line, be checked for the purpose of identification, check in their coat, pay admission, then pay again to order their drinks. The designated drivers go through this kind of same process, minus the fun. where2gtonite.com eliminates the following “double paying”, because “it doesn’t make sense to go to a restaurant then pay to get in plus pay again to eat.”
With the hard economic times, where2gotonite.com encourages all clients to group together and also save these “fees” and even catch a cab with the money they saved so they will “arrive alive”. As a member of their website this kind of is all possible because these admission fee’s are waived, and one individual is definitely randomly selected to win the “daily perk” which is actually an incentive (anything from a $15 voucher to a $500 voucher, or an hour of free billiards) given from the venue owners or managers to encourage all the patrons whom joined a guestlist to visit their venue, in turn causing a daily influx of fresh customers by leveraging high client turn-over as well as a wider reach! When venues are open only 3-day’s a week, now have the opportunity to open 5 or 6 day’s a week instead to pull in more revenue!
“What’s the catch?” In return meant for these enticing offerings from the venues, the “vip clients” are encouraged by accumulating “Party Points” (that they can later redeem prizes) to “submit feedback” that is certainly sent back to the venues of which they “joined” the following day via SMS. The feedback consists of “the rating of their experience, venue, ambience, how likely would they recommend their venue to a friend or colleague, pricing reasonability and even a short comment, question or concerns.” The website then computes these numbers into statistics into attractive plus impressive graphs meant for venue owners or managers to gage and even improve their services as well as offerings by leveraging this specific data, and even providing invaluable feedback that then venue management can use to better their business from ratings, plus the clients overall experience at their venues while tracking customer loyalty.
Competitors such as myguestlist ipad app is actually a similar platform minus the front-end marketing aspect which makes it a clear cut underdog. ClubZone, plus other directory based sites are just that, directories offering nothing more than a telephone listing with colourful pictures.
Quote from where2gotonite.com:
“Our 3-step cycle to Consistent Success is certainly AIM:
Automate – Use GMC to Manage, Automate & Market your guestlist(s).
Improve – Improve your business in all aspects from client feedback & statistics.
Monetize – Generate more money with happier customers.”
They are currently building their database by enrolling new venues with a limited time introductory 14-day trial offer on new venue activations, so signup before this kind of offer expires! VIP Clients are always free to use the site. Your potential clients want to know “where to go tonight” plus “things to do”, and even it should be at your venue.
Check them out to Learn More
http://www.where2gotonite.com
Making nightLife easy.
Facebook: https://www.facebook.com/pages/where2gotonitecom/161202763972511
Twitter: https://twitter.com/#!/where2gotonite
