22-Nov-2010
Posted by : Teen Newspaper – Teen Magazine – Student Newspaper

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DriversEd.com Teams Up with Zest Books to Raise Teen Behind-the-Wheel Awareness
Oakland, CA (PRWEB) October 19, 2010
Online drivers education leader DriversEd.com and âIn the Driverâs Seatâ (Zest Books) author Erika Stalder are teaming up to reach teen drivers in support of National Teen Driver Safety Week (NTDSW). Stalder will be providing monthly columns to DriversEd.comâs already robust resource material specifically relating to teen driving and safety.
This year, NTDSWâs âRide Like A Friend. Drive Like You Care.â campaign promotes safe passenger behaviors such as reducing distractions (texting) and friends as passengers, and encourages teens to be as good a passenger as they are a friend. NTDSW runs from October 17th through the 23rd.
âRegrettably, distracted driving continues to be the number one factor contributing to car crashes among teens,â says Gary Tsifrin of DriversEd.com. âItâs our sincere desire to see all teens looking to become licensed drivers go through a structured, state-certified drivers ed program followed by professional in-car training. The more knowledgeable and experienced the new driver the better for everyone sharing Americaâs roads and highways.â
Stadlerâs premiere column âRules for Your Rideâ discusses keeping teens and their friends safe and aware while theyâre behind the wheel. Key takeaway: put the phone down. Keep their hands on the wheel and their eyes on the road. If teens need to send a text, they should look to their co-pilot do it for them, or wait until theyâve stopped their car.
âOur sole focus is driver safety education,â adds Tsifrin. âWeâve built our proprietary courses and products to help students become well-informed, safe, and confident drivers. To that end, working with Stalder and her direct connection to the teen demographic to raise awareness of teen driver safety is a natural fit for DriversEd.com.â
In addition to being DriversEd.com guest columnist, Stalderâs publisher Zest Books is providing autographed copies of her âIn the Driverâs Seatâ for the GO Everywhere Contest. The photo contest is open to teens thirteen and up. To enter teens submit a photo of themselves or of themselves in a car on the go telling us what âGO Everywhereâ means to them. Other prizes include an iPad and cash cards. The contest runs now through December 31, 2010.
DriversEd.com is the industry leader in drivers education. Founded in 1997, DriversEd.com pioneered the online drivers education space and today is the largest and most visited drivers education site on Internet. DriversEd.com provides unparalleled, state-specific, DMV-licensed online courses, in-car training and traffic school. To date, DriversEd.com has helped over 2.1 million students become safer, more confident drivers.
Zest Books is an award-winning line of smart and edgy titles that focus on the colorful chaos of teen life. The books cover timely topics in creative ways by incorporating solid life advice, practical how-to instruction, and humorous commentary. Supported by parents, teachers, and teens themselves, Zest Books is a progressive leader in teen nonfiction.
National Teen Driver Safety Week (NTDSW) is dedicated to raising awareness and seeking solutions to unnecessary teen deaths on the road. Established by Congress in 2007, NTDSW is held annually on the third week of October each year, its goal is to educate adults and teens, and get parents and school administrations involved to encourage and focus on teen driver safety throughout the year.
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