Bronx, NY (Vocus) April 9, 2007

Where can young adults find answers to their health questions? Affinity Health Plan, a not-for-profit managed care company based in New York City, recently launched “Just4U ,” a free health resource directory for teens and young adults. The directory, available at www.affinityplan.org , provides an accessible resource for young adults to find answers to difficult-to-ask health questions.

“Just4U” covers adolescent health issues ranging from dietary advice to lifestyle topics, including a basic guide to privacy and confidentiality, a glossary of health-related terms, and a list of teen-appropriate web resources. “Just4U” also includes a provider directory that lists Affinity doctors and nurses who have identified themselves as teen-friendly.

“Preteens and teens face a number of unique health-related challenges and opportunities,” says Dr. Susan Beane, Affinity’s Senior Vice President and Chief Medical Officer. “As they become more and more independent, we want to provide resources and information that will allow them to make the best choices surrounding their health. Our directory gives them a helpful guide.”

The “Just4U” directory was created by Affinity’s Medical Management division. It was printed with grant assistance from the New York State Department of Health, and through funding from the Columbia University Mailman School of Public Health and Planned Parenthood of New York City.

To speak with an Affinity representative regarding “Just4U,” please contact Max Meng, Communications Director, at (718) 794-5799.

About Affinity

Affinity Health Plan is an independent, not-for-profit corporation designed specifically to serve the needs of low-income residents in the New York metro area. Founded in 1986 as The Bronx Health Plan, Affinity was the first health plan licensed in New York State specifically to serve government-sponsored populations, and, to a large extent, served as the development model for the State’s Medicaid managed care program. Affinity also served as a pilot for State premium support programs for the uninsured.

Its programs are sponsored by New York State and include Child Health Plus , Family Health Plus , Medicaid managed care , and UniCare. In October 2006, Affinity was approved to operate two Medicare Advantage Special Needs Plans in the five boroughs of New York City. Enrollment of members for its two programs, Affinity Medicare Ultimate and Affinity Medicare Solutions, began in January 2007.

Affinity has always regarded itself as a change agent committed to improving the health of local communities. Affinity’s mission is to improve the health of underserved populations by providing comprehensive, high-quality health care coverage, and by striving, in collaboration with its primary care providers, to improve care-seeking and care-giving.

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