San Francisco (PRWEB) November 12, 2007
Today, Spleak Media Network, the pulse of pop culture, introduced CelebSpleak (http://www.spleak.com), a new content distribution platform designed to satisfy teenagers’ insatiable appetite for hot celebrity gossip. Spleak has reinvented pop culture consumption for the new generation by using short form content (250 characters or less), which users are able to create, rate and share with millions of other teens. CelebSpleak is available everywhere online such as Instant Messaging (IM) applications like AIM (http://www.aim.com) and MSN/Windows Live Messenger (http://get.live.com/messenger/overview), and social networking sites such as Piczo (http://www.spleak.piczo.com/?cr=4&rfm=y&proid=49) and MySpace (http://www.myspace.com/spleaksworld). Celebrity gossip is just the beginning for Spleak Media Network – the company plans to launch more Spleaks focused on other areas of high interest to teens in the coming year.
In the Know, 24/7
Spleak users can add CelebSpleak to their AIM (http://www.aim.com) or MSN/Windows Live Messenger (http://get.live.com/messenger/overview) buddy list, just as one adds any other friend, or add CelebSpleak as a widget to their profile page, blog or Web site. They can then instantly voice their opinions on their favorite (or least favorite) celebrities and stay in the loop on the hottest gossip. Unlike traditional social networks, users do not post personal information or photos and Spleak does not enable or facilitate introductions between community members. Spleak is a moderated community where profanity screening and the quick and easy removal of potentially offensive content are key building blocks within the system’s architecture.
Shorter is Better
CelebSpleak is the next step in the evolution of teen content consumption. Long blog entries are being replaced by short CelebSpleak “Tattles” (gossip stories written in 250 characters or less) read instantly by the large and growing Spleak user base. When a user publishes a “Tattle,” teens all over the world can read it via IM or on their CelebSpleak Web widget.
“Teenagers today even see blogs as outdated and Internet video as too slow in terms of getting information. They want to consume online content quickly and be ‘in the know’ without navigating away from their IM buddy list or social networking site,” said Morrie Eisenberg, CEO of Spleak Media Network. “CelebSpleak provides the celebrity gossip our users care about, the way they want it, and gives them the power of citizen journalism in seconds.”
“Since featuring Spleak Media Network on our site, it’s received more than 90,000 hits. Our users can’t seem to get enough of its gossip content,” said Jeremy Verba, CEO of Piczo. “With the CelebSpleak widget, our community members are immediately in touch with the hottest celebrity news and can contribute their own voice on these topics through Spleak’s ‘Tattles’ – a feature that is really resonating with this crowd!”
CelebSpleak currently has more than 100,000 active users a day and 15,000 new users a day. To view CelebSpleak or to add Spleak to a MySpace page or IM, visit www.spleak.com.
About Spleak Media Network:
Spleak Media Network is the pulse of pop culture – fresh, relevant and quick to consume content delivered to where teens are online. Spleak makes it easy for teens to define their own pop culture, allowing them to instantly share their perspective with millions of their peers in 250 characters or less. Based in San Francisco, Spleak Media Network is venture-backed by Draper Fisher Jurvetson (DFJ) and Sunstone Capital and is privately-held.
For Spleak Media Network
Bite Communications
Erin Hitch
650.868.2796
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