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4Kids Entertainment, Mirage Licensing and uclick mobile Team Up to Bring Teenage Mutant Ninja Turtles® to Mobile Phone Users

Kansas City, MO and New York, NY (PRWEB) April 11, 2006

4Kids Entertainment, Inc. (NYSE: KDE), Mirage Licensing, Inc. and uclick mobile announced today an exclusive mobile license agreement, making uclick mobile the one-stop solution for all North and South American mobile content for the popular Teenage Mutant Ninja Turtles®.

A leader in mobile entertainment, uclick mobile will offer a full line of Teenage Mutant Ninja Turtles mobile content that will include wallpapers, screensavers, games, video and mobile comic book readers. The line will feature all of the characters from the comic books and animated television series, which airs on Saturday mornings on 4Kids TV™ on FOX. uclick mobile will also provide offerings to coincide with the all-new Teenage Mutant Ninja Turtles CG-animated feature film to be released in early 2007.

“The Turtles will take a starring role in our lineup of top comic brands. We’re excited to bring mobile products to their many generations of fans,” said uclick mobile Content Director, Jeff Webber.

Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment, said: “We plan to extend the Turtles brand through the increasingly popular use of mobile phones, effectively providing Turtle fans with the ability to enjoy action-packed games, videos and other fun features while on the go. This agreement is consistent with our strategy to expand the reach of our properties across multiple platforms.”

uclick mobile’s initial line of Teenage Mutant Ninja Turtles products is expected to launch this summer.

© 2006 Mirage Studios, Inc. Teenage Mutant Ninja Turtles® is a trademark of Mirage Studios, Inc. All rights reserved.

About uclick, LLC

uclick is a best-of-breed wireless content provider, offering a broad mix of popular comics for mobile phones. uclick’s flagship consumer brand, GoComics (http://www.gocomics.com), features Boondocks, Garfield, Doonesbury, FoxTrot, Opus, Pin-Up Toons, comic book and manga titles, illustration and much more. uclick’s graphics, greetings and comic strip services are sold by the top U.S. carriers as well as other leading distributors worldwide. uclick is a division of Andrews McMeel Universal, the leading syndicate and publisher of humor books and calendars in North America.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Web site development. For further information, please visit the Company’s Web sites at http://www.4KidsEntertainment.com and http://www.4Kids.TV.

About Mirage Licensing, Inc.

Mirage Licensing, Inc. is the licensing arm of a group of companies (Mirage Studios, Inc.; Mirage Management, Inc.; Mirage Publishing, Inc.) located in Northampton, Massachusetts that for 18 years has administered, nurtured and protected the Teenage Mutant Ninja Turtles property, one of the most successful and respected worldwide children’s entertainment and merchandise properties of all time.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company’s properties and other factors could cause actual results to differ materially from the Company’s expectations.

CONTACTS:

For uclick

Carl Ferrara

uclick, LLC, Kansas City, MO

http://www.uclick.com

For 4Kids Entertainment

Brian Reinert/Lauren McCabe

(212) 689-6360

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